Larry at the E-business Coach office

"Our clients thrive on efficiency. By increasing the efficiency of your web operations, you can increase sales without hiring new staff. We can help." -Larry Lynn, technical operations, E-business Coach >

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E-business Coach Advisories

Our observations, analysis, and recommendations about growing web sales -- written for E-business Coach clients.

Revisiting the Meta-Description - Good vs Bad

Updated: 2008-05-08

By Howard C. Gray We've been helping a client with SEO and feeling a bit overwhelmed, they took a shortcut to their optimization. They used page descriptions and copied and...more >

Search Marketing Definitions

Updated: 2008-05-01

By Howard C. Gray As experienced search marketers, we sometimes forget our clients may be new to Internet merchandising. We can be guilty of waxing-on using terms that could make...more >

Latent Semantic Indexing (LSI) and How Using Related Words in Content Brings Positive Ranking Results

Updated: 2008-04-24

By Howard C. Gray "Google recently strongly integrated latent semantic indexing into their algorithm." SEO Book February 2007. In breaking down the sentence of Latent Semantic Indexing (LSI) we get...more >

There's a story behind every great company

WHAT WOULD YOU LIKE TO BECOME? If the web figures in your plans for growing retail sales, E-business Coach clients have stories to share with you. Our clients share a passion for the products they sell, the value and quality they deliver in each box they ship. They're privately-held, typically under $10M or £6M annual sales, and sell via retail storefront, print catalog, call-center, mail-order, and e-commerce website. Some are distributors, some manufacture and sell direct. All place a premium on growing web sales to be their largest, most profitable sales channel. E-busines Coach's turn-key solution helps them make it happen.

 

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