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Our Vision

E-business Coach enables up-and-coming merchants, in sometimes out-of-the-way places, to reach a global marketplace and compete effectively among the world's best e-commerce storefronts. We do that by providing a hybrid of hands-on marketing services and IT assistance for certain companies who find advantage in a turn-key package. We're compensated based on the sales achieved by our clients with our product and support. When our clients do well, so will we.

• Attributes of clients we serve well
• The meaning of our sales-driven philosophy
• Serving a certain kind of company
• What we believe about software

E-business Coach serves a select number of new clients each year. Will your needs match up with our systems and expertise? Will your values match up with our own? Explore what makes a successful opportunity to grow web sales with E-business Coach:

Attributes of a client we can serve well:

• Presently less than $10M or £8M annual web sales, but growing.
• You appreciate the dynamic nature of the web sales channel and its evolving opportunities.
• You're committed to making the web your most profitable, largest sales channel.
• Your e-commerce site today doesn't measure up to your vision of what it ought to be.
• You've outgrown entry-level e-commerce alternatives, or want to invest in a system that can sustain projected growth.
• You desire to invest in software-driven operational efficiencies.
• You like clear, careful budget forecasts for web operational expenses.
• You're a careful defender of your brand's integrity and lasting appeal.

Attributes of a client that make an especially good match:

• You are or you employ a hands-on manager keen to master the web sales channel.
• You're building your own web marketing team and expertise, or want to.
• Your culture values constant improvement, and is open to coaching.
• Pride in your products and the pleasure they bring to customers permeates your culture.
• You value quality sourcing or manufacturing, with a care to craftsmanship.
• Your consumer products in some way encourage joy, comfort, well-being, alertness, or vitality.

 

A sales-driven philosophy

Simply put, we help our clients sell. The web is the vehicle, but success is measured by sales. To do that effectively, E-business Coach relentlessly refines its software product Total Blue System towards the goal of being the perfect helper application. On-line or off-line, the premise is the same: we believe a salesperson is really a helper.

This premise means the salesperson's goal is helping the shopper understand and distinguish what he or she wants while speeding the process of discarding options that don't match those wants or needs. Sales is a great profession because the best salesperson is ultimately a great helper. At the end of the day, we want to have helped you sell products that you're proud of, and that E-business Coach can be proud of, too.

"Let the buyer buy," is a phrase that captures our intent. But this phrase implies no standing around to watch, nor leaving matters to chance. Together with our clients, we analyze the emotional appeal that a consumer product line holds for shoppers. We map out types of target customers and anticipate how they think and make buying decisions. We believe in the premise of people belonging to groups of "social styles." We apply the insights that come from this to designing a "path to purchase" that works for your catalog and market niche.

 

Serving a certain kind of company

Based on our experience, values, and interests, we're establishing a focus on certain market segments where we can be most effective. This is where we'll direct our selling expertise, supporting our newest clients:

• Products for the Conscious Lifestyle Consumer